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The Second City's Best Address

The Second City's Best Address

The client was opening several projects in the outlying area of Makakilo (West Oahu) and wanted to brand the development as the alternative to Honolulu proper. The city was moving many of its facilities to the rural Kapolei area. Hmm...To brand the Makakilo area as the best of the Honolulu alternatives, how about "The Second City's Best Address"? It worked, and the project sold out quickly.